East Village
For the illuminated
Anthony John Group’s long awaited mixed-use destination lifestyle precinct is an invitation to a life more fulfilling, filled with social spaces and more ways to wellbeing.
All signs point east
Opportunity will always find you working, but friendships, wellbeing and community happen in the spaces between hard work – and the easier it is to transition from work to life, the more you get out of both. East Village isn’t just an amazing new home or a place of wellbeing, it’s an entirely new precinct of possibility that activates and motivates, inspires and connects.
There’s real power in a memorable icon. A symbol that is simple and adaptable, easy to roll out consistently and coherently, but with plenty of scope to stay fresh, relevant and evolve throughout a long development pipeline and ultimately as a living, breathing precinct brand for years to come.
Project scope
Strategy & brand identity
Full design delivery
Content development
Website development
Campaign
Environmental & display suite
Project collaborators
Photographer: Adam Gibson
Writer: David Keeling
Film: John Moffat
