Falcon & Alexander

An exclusive collection of apartments, 100-room boutique hotel, rooftop spaces and retail above a humming village atmosphere. Boasting beauty from every angle.

Falcon & Alexander sits at the intersection of neighbourhood charm and city proximity.

Where Falcon & Alexander meets is a celebration of modern village life. We crafted a place brand that celebrates Crows Nest's diverse lifestyle offering. From film and stills work that pay homage to a thriving community, to a social content series that explores people’s preferred ‘Corner’s of Crows Nest’

The vibrant brand draws inspiration from the site's architectural form, the triangular structure embodies the idea of 'the beauty of life from every angle' - From green spaces, access to amenity, buzzing retail and hotel atmosphere and commercial precinct - all roads lead to Falcon & Alexander.