Finrose
A brighter way of living
Village spirit, city convenience brought to life by Traders in Purple. A limited collection of light-filled designer residences above a new community for Lane Cove.
Finrose, Lane Cove
A brighter way of living takes shape in Lane Cove. Discover a community where families thrive, neighbours connect, and your favourite local barista knows your order. Here, natural beauty meets urban convenience and all of life’s greatest pleasures are right there at your fingertips.
Nestled within the landscape of Lane Cove, you’re placed perfectly in the heart of Sydney’s most livable community. Each spacious, light-filled home invites a seamless connection to nature – where light leads the way.
Finrose, born from the intersection of Finalyson Street and Rosenthal Avenue. Two streets that anchor Lane Cove. The name grounds the project in its local heritage while embodying a fresh new character. Like the meeting of these two streets, Finrose connects community, nature and place. The brand symbolises a sense of calm confidence of a neighbourhood that balances natural beauty with urban ease.
Crafted as a luxurious yet understated brand, Finrose is brought to life through a soft, buttery yellow, a tone that speaks to warmth, refinement and quiet sophistication. Honouring Lane Cove’s long-standing connection to art and culture, Finrose also embraces a bespoke artistic collaboration. Renowned artist Gino Campagnaro was commissioned to paint a unique interpretation of the building’s exterior, creating a timeless piece that celebrates the character of the place while embedding the project within the rich creative fabric of the community.
Project Scope
Strategy & brand identity
Full design delivery
Content development
Website development
Campaign
Environmental & display suite
Project Collaborators
Photographers: Felix Mooneeram and Jiwon Kim
Artwork: Gino Campagnaro