Northground
Unearth a new harvest
A collection of three grand estates - The Clementine, The Valencia and The Bergamot.
Northground. Unearth a new harvest.
Three large country manors crafted from the ground up. A collection of three grand estates - The Clementine, The Valencia and The Bergamot Dural offers a unique balance between rural elegance and city living. Containing a rich history involving timber cutting, orchard farms and fruit growing, the spacious area features lush landscapes and rolling hills. Dural combines the charm of modern luxurious living in a semi-rural setting. Renowned for its stunning surrounds, schools, tranquil lifestyle, and vibrant local township, Dural presents an appealing blend of countryside serenity and suburban convenience. An appreciation for space, calm and connection are woven through the fabric of this strong, growing community. This is a place built on contrast held in balance. Broad acres and considered architecture, native bushland and Sydney's skyline within easy reach, quiet mornings only 30 minutes from Sydney. The brand draws its palette from the ground itself. Earthy tones of ochre, clay, eucalypt, and weathered timber, tones that root Northground in place rather than trend. Northground tells a slower story - one of soil, seasons, and space to breathe, paired with the quiet confidence of knowing the city is never far away.
Project scope
Strategy & brand identity
Full design delivery
Content development
Website development
Campaign
Environmental & display suite
Project collaborators
Photographer: Felix Mooneeram