Orleton
Discover a life framed by nature
Orleton embraces a new standard of home. A collection of exceptional residences and pavilions, grounded in its riverfront and parkland setting. Masterfully designed by Rothelowman, the rotated building form responds directly to the site, capturing views, natural light and prevailing breezes while creating a strong connection to the surrounding landscape.
Come home to Orleton, where your backyard is six hectares of tranquility.
Orleton
Welcome to Orleton. The next chapter in the West End story for Traders in Purple. It’s different here... within this tranquil pocket, nestled peacefully in the crook of the river. Life moves to a different rhythm within Davies Park. Time travels more lazily, seconds and minutes stretch and fill, and all around you six hectares of green space encircles, spills and overflows into surroundings vibrant with markets, cafes, dining, shopping. Here, in this place shaped by time, layered with stories and character, a new vision of home is building, one that recreates connection, reinvigorates community, and invites all into your extended backyard. Here, the geometry of generosity takes centre stage. Clean lines, inspired by the simple elegance of the rotunda, and the elevated Queenslander are the foundations of the brand. The shared geometric language across the architecture of the precinct spills into every element, and this simple framework unites and gives structure to an organic experience throughout.
Project scope
Strategy & brand identity
Full design delivery
Content development
Website development
Campaign
Environmental & display suite
Project collaborators
Photographer: Saskia Wilson
DOP: Conor Ashleigh
Display suite photography: Alanna McTiernan