PSGO
Ready to go bar service
A mobile bar service where no two gigs are alike – from a cocktail’s ingredients and garnishes through to the completely customisable hanging menu.
PSGO
Sydney-city cocktail bar PS40, celebrated for its specialty cocktails, high quality ingredients and friendly service, wanted a bar on the go. Equipped with a 1970's Bedford RV, we aimed to create a new identity that would translate the key principles of PS40, whilst acting as a recognisable, standalone brand ready for a broad range of events and locations. The result is a bubbly brand built for customisation. Inspired by the art of mixology, its expressive shapes and typography capture the creativity of blending ingredients, with a dynamic and playful approach that embodies an experience on the go.
Project scope
Strategy & brand identity
Campaign
Environmental & signage
Social media
Project Collaborators
Michael Chiem
Domus Vim
