Snappermans

Once home to a fishing community in the early 19th century, now steeped in sailing culture and surrounded by the best of Palm Beach’s popular restaurants and retail.

We crafted a brand that pays respect to the area’s deep connection to the water, both as a place and a way of life - a life on the water’s edge.
A nod to Pittwater’s fishing and seafaring heritage, Snappermans reimagines coastal living with new nautical elegance, with this language conveyed through swashed letterforms, suggesting movement and direction. A monogram of interwoven S’s complements the brand, resembling a nautical knot to reflect heritage, connection, and craft.