The Brooklet

Welcome to luxury, hidden away in Byron’s hinterland. A place where the art of relaxation is perfected; where time seems to stretch and each moment leaves a lasting impression. Swim, sweat, sip and spoil yourself - then simply be, surrounded by the sounds of nature and an expanse of endless, sweeping views.

It’s the latest addition to the growing collection of wellness ventures by Vanderbilt Private Equity under their Cordelia banner. We worked with the team to reposition The Brooklet to align with the long term vision as they develop the offering.

Our work for The Brooklet focused on world building. With the most idyllic backdrop, our brief was targeted: showcase the hidden paradise, capture those intimate moments, and make it feel both so close, and another world away. We created a dynamic and layered story and allowed type and language to play a supporting role, but still imbued it with familiarity and nostalgia to complement our stunning visuals. The language of the reimagined brand is a natural extension of the visuals we created. Typographically, the brand takes a pause, the same way the guest is invited to.

The result captures the essence of a luxurious sanctuary from the everyday, a moment in time taken for just you, where you can disconnect, nurture your spirit, and rejuvenate your mind, body and soul in the hidden heart of the Byron Bay Hinterland.