Vanderbilt

Vanderbilt, a private equity firm known for precision and foresight, needed an identity that reflects their expertise and instills confidence. Vanderbilt deploy rigorous due diligence and a clear and precise focus only on the metrics that matter. Combined with an adept foresight, the result of years of experience and local knowledge informed by a global outlook.

Inspired by the owner’s affinity for giraffes, the icon symbolises grounded surefootedness and a big-picture perspective. The updated identity features a minimalist giraffe monogram, a timeless design, and a typographic system focused on clarity and substance.